# Install Secure Privacy via Google Tag Manager | GTM Setup

> Set up Secure Privacy's GDPR cookie consent banner in Google Tag Manager. Step-by-step guide: create a Custom HTML tag, use the Consent Initialization trigger, and publish.

- Canonical: https://support.secureprivacy.ai/article/how-to-install-secure-privacy-with-google-tag-manager
- Product: Consent Management
- Category: Integrations
- Published: 2025-10-20T09:00:00+00:00
- Updated: 2026-03-24T22:36:10.538+00:00
- Reading time: 4 minutes

---

Google Tag Manager (GTM) is one of the most popular ways to deploy and manage website scripts without touching source code. If your team already uses GTM for analytics and marketing tags, installing Secure Privacy through GTM keeps your entire consent management setup in one place — and ensures your cookie consent banner loads before any tracking scripts fire, keeping you compliant with GDPR, ePrivacy, and CCPA requirements.

This guide walks you through the full GTM setup process for Secure Privacy, from creating the tag to publishing and troubleshooting.

## Who Is This For?

This guide is intended for website owners, developers, or marketing teams who manage their site scripts through Google Tag Manager and want to add a GDPR-compliant cookie consent banner using Secure Privacy — without modifying their site's source code directly.

## Prerequisites

Before you begin setting up Secure Privacy in Google Tag Manager, make sure you have:

-   A GTM account with an active container
    
-   The GTM container snippet already installed on your website
    
-   Access to your Secure Privacy dashboard and your domain installation script
    

## Step 1: Create a Custom HTML Tag in GTM

1.  Open your **GTM container**
    
2.  Click **Tags** in the left sidebar
    
3.  Click **New**
    
4.  Select **Custom HTML** as the tag type
    
5.  Paste your Secure Privacy installation script into the HTML field:
    

```
<script>
var s = document.createElement("SCRIPT");
s.src = "https://app.secureprivacy.ai/script/YOUR_DOMAIN_ID.js";
s.type = "text/javascript";
document.getElementsByTagName("head")[0].appendChild(s);
</script>
```

Replace `YOUR_DOMAIN_ID` with the actual ID found on your **Secure Privacy Installation** page inside the dashboard (Settings → Installation → Domain ID).

## Step 2: Set the Consent Initialization Trigger

1.  Click **Triggering** below the tag configuration panel
    
2.  Choose **Consent Initialization - All Pages** as the trigger
    

> **Important:** Using _Consent Initialization_ as the trigger is critical for GDPR compliance. This ensures the Secure Privacy cookie consent banner loads _before_ any other GTM tags — including Google Analytics, Facebook Pixel, and advertising pixels. Using a different trigger (such as "All Pages") may allow cookies to fire before the user has given consent, creating a compliance violation.

## Step 3: Save, Preview, and Publish Your GTM Tag

1.  Name your tag (e.g., **Secure Privacy – Cookie Consent Banner**)
    
2.  Click **Save**
    
3.  Click **Preview** to test in GTM's built-in debug mode
    
4.  Verify the cookie consent banner appears correctly on your site
    
5.  Once confirmed, click **Submit** and then **Publish** to push the tag live
    

## GTM Tag Configuration Summary

Your completed Secure Privacy tag should have the following settings:

<table style="min-width: 50px;"><colgroup><col style="min-width: 25px;"><col style="min-width: 25px;"></colgroup><tbody><tr><td colspan="1" rowspan="1"></td><td colspan="1" rowspan="1"><p>Secure Privacy GTM Tag Settings</p></td></tr><tr><th colspan="1" rowspan="1"><p>Setting</p></th><th colspan="1" rowspan="1"><p>Value</p></th></tr><tr><td colspan="1" rowspan="1"><p>Tag Type</p></td><td colspan="1" rowspan="1"><p>Custom HTML</p></td></tr><tr><td colspan="1" rowspan="1"><p>HTML Content</p></td><td colspan="1" rowspan="1"><p>Secure Privacy installation script (with your Domain ID)</p></td></tr><tr><td colspan="1" rowspan="1"><p>Trigger</p></td><td colspan="1" rowspan="1"><p>Consent Initialization – All Pages</p></td></tr><tr><td colspan="1" rowspan="1"><p>Tag Name</p></td><td colspan="1" rowspan="1"><p>Secure Privacy – Cookie Consent Banner</p></td></tr></tbody></table>

## Blocking Third-Party Cookies and Scripts via GTM

If you load third-party scripts through GTM — such as Facebook Pixel, Google Ads conversion tags, or LinkedIn Insight — you should configure those tags to respect consent signals. This ensures third-party cookies and tracking scripts are blocked automatically when a user has not granted consent, keeping you compliant with GDPR and ePrivacy regulations.

See the article on implementing **Google Consent Mode** for advanced GTM tag blocking and consent signal configuration.

## Troubleshooting Secure Privacy in Google Tag Manager

### Cookie consent banner not appearing

-   Verify the script source URL is correct and includes your actual domain ID (not the placeholder `YOUR_DOMAIN_ID`)
    
-   Check that the trigger is set to **Consent Initialization – All Pages**, not "All Pages"
    
-   Make sure no other consent management platform (CMP) is installed that might conflict with Secure Privacy
    

### GTM tag not firing

-   Use GTM's **Preview** mode to inspect tag firing order and confirm the tag is triggered
    
-   Confirm the container is **published**, not just saved or in preview mode
    
-   Check for JavaScript errors in the browser console (F12 → Console tab)
    

### Banner appears but consent preferences are not saved

-   Verify your domain is correctly registered and active in the Secure Privacy dashboard
    
-   Confirm the domain in your script URL matches the exact domain you are testing on (including or excluding `www`)
    

## Frequently Asked Questions

### Can I use Secure Privacy with Google Tag Manager without editing my website code?

Yes. Deploying Secure Privacy through GTM means you only need to add one tag inside your GTM container. No changes to your website's source code are required, as long as the GTM container snippet is already on your site.

### Why must I use the Consent Initialization trigger instead of All Pages?

The _Consent Initialization_ trigger fires before all other GTM tags, ensuring the cookie consent banner is displayed and consent is collected before any tracking or advertising scripts run. Using "All Pages" risks firing cookies prior to user consent, which violates GDPR.

### Does this setup work with Google Consent Mode?

Yes. Once Secure Privacy is deployed via GTM, you can configure Google Consent Mode to pass consent signals to Google Analytics and Google Ads tags, enabling compliant data collection based on user preferences.

## Next Steps

-   Configure **Google Consent Mode** for advanced analytics and advertising compliance across GTM tags
    
-   Set up **automated cookie scanning** to detect all trackers and cookies on your site
    
-   Customize your **consent banner design** to match your brand colors and style