# Google EU User Consent Policy Compliance > Learn how to meet Google's EU User Consent Policy requirements using Secure Privacy — enable the Google-compliant consent banner in Templates and Domain Settings in three steps. - Canonical: https://support.secureprivacy.ai/article/installing-cookie-banner-compliant-with-googles-eu-user-consent-policy - Product: Consent Management - Category: Google Consent Mode - Published: 2026-03-06T12:43:00+00:00 - Updated: 2026-03-23T21:12:25.294+00:00 - Reading time: 4 minutes --- [Google's EU User Consent Policy](https://www.google.com/about/company/user-consent-policy/) requires websites using Google advertising and analytics products to obtain explicit user consent for cookies, local storage, and ad personalization — in compliance with GDPR and ePrivacy regulations across the [European Economic Area (EEA)](https://www.efta.int/eea) and the UK. This guide explains the policy requirements and how to enable a Google EU UCP-compliant consent banner in Secure Privacy. ## Who Is This For? - Website owners using Google AdSense, AdManager, or AdMob who must comply with Google's EU User Consent Policy - Compliance officers ensuring GDPR and ePrivacy consent requirements are met for Google advertising products - Developers and administrators configuring the Google-compliant consent banner in Secure Privacy ## Google's EU User Consent Policy — Key Requirements - **Explicit user consent:** Consent is required before setting cookies, accessing local storage, or enabling ad personalization. - **Third-party disclosure:** Websites must clearly inform visitors about third parties — including Google — that access their data. - **Transparency:** Clear information must be provided about how personal data is processed and for what purposes. ## Steps to Maintain Compliance with Google's EU Policy If you use [Google AdManager, AdSense, or AdMob](https://support.google.com/adsense/answer/7670013), follow these steps to ensure compliance: ### Review your consent implementation Audit your website or app to confirm that your user consent mechanisms, consent banner wording, and data disclosures align with Google's EU User Consent Policy requirements. ### Implement a robust consent mechanism Ensure visitors can easily provide, manage, and withdraw their consent for data collection and advertising personalization — with granular options for each consent category. ### Update your privacy notices Transparently list all data recipients and processing purposes in your privacy policy — including Google services and any other third parties receiving visitor data. ### Monitor and audit continuously Regularly review your consent processes and third-party integrations to identify and close compliance gaps as your technology stack evolves. ## How to Enable the Google EU UCP Compliant Banner in Secure Privacy 1. Log in to your Secure Privacy account and navigate to the **Templates** tab at [cmp.secureprivacy.ai/templates](https://cmp.secureprivacy.ai/templates). Find the **Google** template and enable it. ![Secure Privacy Templates tab showing the Google template with enable option for EU User Consent Policy compliance](https://knowledgebasecdn.helpwise.io/uploads/234834/206059/c4fbd3f60794fba004eab0f758b15a4f32961712-1774299772-3f2ee73a66ebc12d134b23454062a247b95a8507) 2. Navigate to your domain's **Domain Settings** and confirm the Google template is enabled for the target domain. ![Secure Privacy Domain Settings page showing the Google EU UCP template enabled for the selected domain](https://knowledgebasecdn.helpwise.io/uploads/234834/206059/fb7b26aaf35e36180f730fe038c3088738703d83-1774299873-51e41a6a519ef273632c397b4ab157d76bad6984) 3. Click **Save** to apply the changes. The selected domain will now display the Google EU UCP compliant consent banner. ## Banner Requirements Built into Secure Privacy The Google EU UCP compliant banner in Secure Privacy already includes the following requirements out of the box: - Fully configurable through a user-friendly interface — no custom code required - Explains data collection for ad personalization and measurement in visitor-facing language - Links to [Google's privacy and data processing information](https://business.safety.google/privacy/) - Includes an affirmative consent option — consent signals match the visitor's choice (granted or denied) and are correctly passed to Google via Consent Mode ## Enforcement Websites not complying with Google's EU User Consent Policy may face restrictions on advertising features — including limited access to remarketing, conversion tracking, and ad personalization. To restore full functionality, implement a compliant consent notice and configure your consent mode signals accordingly. ## Additional Resources - [Google's EU User Consent Policy Help Page](https://www.google.com/about/company/user-consent-policy-help/) — comprehensive overview, FAQs, and implementation guidance from Google - **Legal consultation:** Engage with a qualified legal professional to ensure your implementation meets GDPR and ePrivacy obligations specific to your organization ## Common Issues and Fixes ### Visitors are not seeing the cookie consent banner Verify that the Google template is enabled in both the Templates tab and your Domain Settings. Also confirm that the Secure Privacy script is correctly installed and loading on all pages of your website, and that the banner targeting is not restricting display to a region that excludes your test location. ### Privacy notices have insufficient disclosure Update your privacy policy and cookie declaration to fully disclose all data recipients — including Google Ads, Google Analytics, and any other third-party services — along with the purposes for which their data is processed. Secure Privacy's auto-generated cookie declaration pulls this information from scan results. ### Consent is not being properly recorded or passed to Google Check your Consent Mode configuration in the Secure Privacy dashboard to ensure consent signals are correctly mapped and being pushed to the `dataLayer`. Verify the integration with Google Tag Manager or your gtag.js implementation is receiving and applying the consent status before any Google tags fire. ## Need Assistance? Contact Secure Privacy support at [support@secureprivacy.ai](mailto:support@secureprivacy.ai) for general questions. For urgent Google Consent Mode escalations, contact [Andrew Sidorkin](mailto:andrew@secureprivacy.ai) directly — the team aims to respond within one business day. For policy questions directed to Google, contact the Google EU User Consent Policy team at [ddp-gdpr-escalations@google.com](mailto:ddp-gdpr-escalations@google.com). ## See Also - [Implementing Google Consent Mode Advanced Using GTM](https://support.secureprivacy.ai/article/implementing-google-consent-mode-advanced-using-google-tag-manager-community-template) - [How to Add a Custom Service or Cookie](https://support.secureprivacy.ai/article/add-custom-cookies--services--secureprivacy-guide) - [Should You Block All Cookies? GDPR Cookie Categories Explained](https://support.secureprivacy.ai/article/should-you-block-all-cookies-gdpr-cookie-categories-explained) - [Ensuring Prior Consent for Non-Essential Cookies](https://support.secureprivacy.ai/article/ensuring-prior-consent-for-nonessential-cookies-gdpr-compliance)