If your website must comply with GDPR, ePrivacy, CCPA, or other cookie consent laws, you already know the problem: every solution either requires a developer to touch your site code, slows your page load with heavy scripts, or hands you a cookie banner so generic that visitors ignore it entirely. Manual implementation is brittle — one theme update and your consent layer disappears.
Adobe Dynamic Tag Manager (DTM) exists precisely to solve the deployment problem. It lets your team add, update, and manage third-party scripts — including a cookie consent solution — without touching site source code. But you still need a consent platform worth deploying. Many teams end up stitching together free plugins that lack automatic cookie scanning, multi-regulation support, or a reliable consent record — leaving them exposed even after they think they're compliant.
Secure Privacy is a fully managed cookie consent and GDPR compliance platform that deploys in minutes through Adobe DTM. It automatically scans your site for cookies, generates a compliant Cookie Declaration, and maintains a verifiable consent record — all without ongoing manual maintenance.
By the end of this guide, your Secure Privacy cookie consent banner will be live on your website via Adobe DTM, your cookie scan will be up to date, and your site will be on the right side of GDPR and ePrivacy requirements.
Who Is This Guide For?
This guide is for website owners, marketing managers, and developers who:
Already use Adobe Dynamic Tag Manager to manage third-party scripts
Need to add a GDPR-compliant cookie consent banner without modifying site source code
Have an active Secure Privacy account (or are evaluating it)
Prerequisites
An active Secure Privacy account. Sign up at secureprivacy.ai if you haven't already.
Your Secure Privacy installation script. Log in, go to Domains → Installation, and copy your unique script snippet.
Access to your Adobe DTM dashboard with permission to create or edit rules.
Installing Secure Privacy via Adobe DTM
The steps below add your Secure Privacy cookie consent script to your site as a non-sequential JavaScript tag in Adobe DTM — the correct load type to ensure the consent layer fires before other marketing or analytics tags.
Step 1 — Open the JavaScript / Third Party Tags section
In your Adobe DTM dashboard, navigate to the rule or page load event where you want the Secure Privacy consent script to fire. Open the JavaScript / Third Party Tags section and select "Non-Sequential JavaScript" as the script type. This load order ensures the cookie consent banner appears before any non-essential tracking tags execute — a requirement for valid consent under GDPR.
Step 2 — Paste your Secure Privacy installation script
Paste your Secure Privacy installation script into the code editor field. Remove the opening <script> and closing </script> tags from the pasted code — Adobe DTM wraps non-sequential JavaScript entries in these tags automatically, so including them will cause a script error.
Step 3 — Save and activate the rule
Click "Save Rule" to apply your changes. Adobe DTM will activate the configuration, and your Secure Privacy cookie consent banner will begin loading on your website immediately.
Your Secure Privacy cookie consent script is now installed and active via Adobe Dynamic Tag Manager.
After Installation: Rescan Your Website
Once the script is live, run a new cookie scan to keep your Cookie Declaration current. In your Secure Privacy account, navigate to Report → Scan Reports in the left sidebar and click "Rescan". This detects all cookies set by your updated site — including any new marketing or analytics tags recently added via DTM — and ensures your consent records remain accurate and your site stays fully compliant.
Troubleshooting Common Issues
The cookie banner is not appearing after saving the rule
Confirm that Adobe DTM has published the updated rule (not just saved it in draft). Also check that the rule fires on the correct page load event. Clear your browser cache and reload the page to rule out a caching issue.
The page shows a JavaScript error after adding the script
The most common cause is leaving the <script> and </script> wrapper tags in the code field. Adobe DTM adds these automatically for non-sequential JavaScript — remove them from your pasted Secure Privacy snippet and save the rule again.
The rescan is not picking up new cookies
Allow 5–10 minutes after saving the rule before rescanning, to give DTM time to publish and propagate the change. If cookies are still missing, verify the rule fires on all relevant page types (not just the homepage).
Frequently Asked Questions
Do I need to edit my website's source code to add a cookie consent banner?
No. Using a tag manager like Adobe DTM, you can deploy the Secure Privacy cookie consent script entirely through the DTM dashboard — no source code changes required. This makes it safe and fast for non-developer teams to manage compliance independently.
Is Secure Privacy compliant with GDPR and ePrivacy regulations?
Yes. Secure Privacy is built to meet GDPR, ePrivacy Directive, CCPA, and other major data privacy regulations. It records and stores proof of user consent, automatically scans for cookies, and generates a compliant Cookie Declaration — the core requirements for legal cookie consent.
Why should I use "Non-Sequential JavaScript" in Adobe DTM for the consent script?
Under GDPR, consent must be obtained before non-essential cookies are set. Loading the Secure Privacy script as Non-Sequential JavaScript ensures it fires early in the page load, before advertising or analytics tags can execute and drop cookies without consent.
How often should I rescan my website after installation?
Rescan whenever you add or remove tags via Adobe DTM, publish a major site update, or add new marketing or analytics integrations. Keeping your Cookie Declaration current is an ongoing compliance requirement — Secure Privacy makes it easy with one-click rescanning from the Report → Scan Reports section.
Does Secure Privacy work with other tag managers besides Adobe DTM?
Yes. Secure Privacy can be deployed via Google Tag Manager (GTM), Tealium, and other tag management systems, as well as through direct script installation on any website. Dedicated installation guides are available for each platform in the Secure Privacy Help Center.