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Ensuring Compliance with Google's EU User Consent Policy

Learn more about Google's EU User Consent Policy and how to ensure compliance with GDPR requirements. Implement proper consent mechanisms and disclosures.
Andrew Sidorkin
Updated 4 months ago

Google's EU User Consent Policy plays a crucial role in safeguarding user privacy and ensuring compliance with the General Data Protection Regulation (GDPR) in the European Economic Area (EEA) and the UK. This support article provides guidance on adhering to the policy's requirements and maintaining compliance with Google's standards.

The Google's EU Policy Overview:

The EU User Consent Policy stipulates the responsibilities of website and app owners in obtaining user consent and providing transparent disclosures regarding data collection and usage. The key requirements include:

- Obtaining user consent: It is essential to seek explicit consent from users for the use of cookies or local storage, where applicable, as well as for the collection, sharing, and personalization of ads based on user data.

- Disclosing third-party access: Website and app owners must disclose all parties, including Google, that may collect, receive, or utilize user data as a consequence of using Google products.

- Transparency and information provision: Clear and easily accessible information must be provided to end users regarding the use of their personal data by all involved parties.

Maintaining Compliance:

In case you are using Google's AdManager, AdSense or AdMob and in order to ensure compliance with Google's EU User Consent Policy, follow these recommended steps:

- Review your website or app: Assess your current implementation to ensure it aligns with the policy's requirements. Verify that user consent is being properly obtained and that all necessary disclosures are in place.

- Implement a consent mechanism: Use a robust consent mechanism that allows users to provide informed consent for data collection and personalization of ads. Ensure the mechanism is prominently displayed and easily accessible to users.

- Update disclosures: Review and update your privacy policy and information notices to clearly disclose all parties involved in data collection and usage, including Google.

- Regular monitoring: Continuously monitor your website or app to ensure ongoing compliance. Regularly review user consent mechanisms, disclosures, and any changes to third-party relationships.

Additional Resources

For more detailed information on complying with Google's EU User Consent Policy and avoiding common pitfalls, refer to the resources provided below:

- Google's EU User Consent Policy Help Page - - this resource provides a comprehensive overview of the policy requirements, guidance on implementation, and answers to frequently asked questions.

- Legal Consultation - It is advisable to consult with legal professionals or your organization's legal department to ensure compliance with the GDPR and other relevant privacy regulations.


Maintaining compliance with Google's EU User Consent Policy is crucial for protecting user privacy and adhering to legal requirements. By following the outlined steps and best practices, you can ensure that your website or app respects user consent and provides transparent data practices. If you require further assistance or have specific inquiries, please do not hesitate to contact the EU User Consent Policy Team at

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