Google's EU User Consent Policy requires websites using Google advertising and analytics products to obtain explicit user consent for cookies, local storage, and ad personalization — in compliance with GDPR and ePrivacy regulations across the European Economic Area (EEA) and the UK. This guide explains the policy requirements and how to enable a Google EU UCP-compliant consent banner in Secure Privacy.
Who Is This For?
Website owners using Google AdSense, AdManager, or AdMob who must comply with Google's EU User Consent Policy
Compliance officers ensuring GDPR and ePrivacy consent requirements are met for Google advertising products
Developers and administrators configuring the Google-compliant consent banner in Secure Privacy
Google's EU User Consent Policy — Key Requirements
Explicit user consent: Consent is required before setting cookies, accessing local storage, or enabling ad personalization.
Third-party disclosure: Websites must clearly inform visitors about third parties — including Google — that access their data.
Transparency: Clear information must be provided about how personal data is processed and for what purposes.
Steps to Maintain Compliance with Google's EU Policy
If you use Google AdManager, AdSense, or AdMob, follow these steps to ensure compliance:
Review your consent implementation
Audit your website or app to confirm that your user consent mechanisms, consent banner wording, and data disclosures align with Google's EU User Consent Policy requirements.
Implement a robust consent mechanism
Ensure visitors can easily provide, manage, and withdraw their consent for data collection and advertising personalization — with granular options for each consent category.
Update your privacy notices
Transparently list all data recipients and processing purposes in your privacy policy — including Google services and any other third parties receiving visitor data.
Monitor and audit continuously
Regularly review your consent processes and third-party integrations to identify and close compliance gaps as your technology stack evolves.
How to Enable the Google EU UCP Compliant Banner in Secure Privacy
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Log in to your Secure Privacy account and navigate to the Templates tab at cmp.secureprivacy.ai/templates. Find the Google template and enable it.
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Navigate to your domain's Domain Settings and confirm the Google template is enabled for the target domain.
Click Save to apply the changes. The selected domain will now display the Google EU UCP compliant consent banner.
Banner Requirements Built into Secure Privacy
The Google EU UCP compliant banner in Secure Privacy already includes the following requirements out of the box:
Fully configurable through a user-friendly interface — no custom code required
Explains data collection for ad personalization and measurement in visitor-facing language
Includes an affirmative consent option — consent signals match the visitor's choice (granted or denied) and are correctly passed to Google via Consent Mode
Enforcement
Websites not complying with Google's EU User Consent Policy may face restrictions on advertising features — including limited access to remarketing, conversion tracking, and ad personalization. To restore full functionality, implement a compliant consent notice and configure your consent mode signals accordingly.
Additional Resources
Google's EU User Consent Policy Help Page — comprehensive overview, FAQs, and implementation guidance from Google
Legal consultation: Engage with a qualified legal professional to ensure your implementation meets GDPR and ePrivacy obligations specific to your organization
Common Issues and Fixes
Visitors are not seeing the cookie consent banner
Verify that the Google template is enabled in both the Templates tab and your Domain Settings. Also confirm that the Secure Privacy script is correctly installed and loading on all pages of your website, and that the banner targeting is not restricting display to a region that excludes your test location.
Privacy notices have insufficient disclosure
Update your privacy policy and cookie declaration to fully disclose all data recipients — including Google Ads, Google Analytics, and any other third-party services — along with the purposes for which their data is processed. Secure Privacy's auto-generated cookie declaration pulls this information from scan results.
Consent is not being properly recorded or passed to Google
Check your Consent Mode configuration in the Secure Privacy dashboard to ensure consent signals are correctly mapped and being pushed to the dataLayer. Verify the integration with Google Tag Manager or your gtag.js implementation is receiving and applying the consent status before any Google tags fire.
Need Assistance?
Contact Secure Privacy support at [email protected] for general questions. For urgent Google Consent Mode escalations, contact Andrew Sidorkin directly — the team aims to respond within one business day.
For policy questions directed to Google, contact the Google EU User Consent Policy team at [email protected].