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Google EU User Consent Policy Compliance Guide | Secure Privacy

Learn how to comply with Google's EU User Consent Policy, including user consent requirements, disclosures, and best practices for privacy compliance. Revised Outline (with H2/H3)
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Andrew Sidorkin
Updated 2 hours ago

How to Ensure Compliance with Google’s EU User Consent Policy in Secure Privacy

Google’s EU User Consent Policy is key to safeguarding user privacy and ensuring GDPR compliance within the European Economic Area (EEA) and the UK. This article outlines how to meet the policy’s requirements while maintaining your site’s compliance standards.

Overview of Google’s EU User Consent Policy

Website and app owners must take responsibility for obtaining explicit user consent and providing transparency about data collection. Key points include:

  • Obtaining user consent: Explicit permission is required for cookies, local storage, data collection, sharing, and ad personalization.
  • Disclosure of third-party access: Clearly disclose all parties, including Google, that collect or use user data.
  • Transparency: Provide end users with accessible information on how their personal data is used by all involved entities.

Maintaining Compliance Steps

In case you are using Google's AdManager, AdSense or AdMob and in order to ensure compliance with Google's EU User Consent Policy, follow these recommended steps:

  • Review your website or app implementation: Confirm that user consent mechanisms and disclosures comply with Google’s policy.
  • Implement a robust consent mechanism: Ensure users can easily provide and manage their consent for data collection and advertising personalization.
  • Update privacy notices: Transparently list all data recipients and usages, including Google services.
  • Monitor continuously: Regularly audit your consent processes and third-party integrations for compliance.

Additional Resources

Common Issues & Fixes

Users Not Seeing Cookie Consent Banner
Verify banner configuration matches compliance module requirements and is properly enabled.
Insufficient Disclosures
Update privacy policies and notices to fully disclose Google and other third-party data collection activities.
Consent Not Being Properly Recorded
Check consent management platform settings and integration with Google consent mechanisms.

See Also

If you have questions or need support, contact Google’s EU User Consent Policy Team at ddp-gdpr-escalations@google.com.

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